Problem
New Look had concepted a campaign called the “Style Star” and wanted to bring it to life on facebook.

Solution
The result was a summit and vote gallery system, this also allowed participants to share to competition socially giving traction to the brand and further exposure of the competition.

]]> http://www.designerpark.net/?feed=rss2&p=383 0 http://www.designerpark.net/?p=372 http://www.designerpark.net/?p=372#comments Thu, 27 Oct 2011 12:35:38 +0000 admin http://www.designerpark.net/?p=372

BP wanted to have more of a mobile presence, the solution we developed was a store locator (including Europe), the app had a series of additional tools to push distribution such as links Nectar rewards, daily offers from BP and a menu listing for their Wild Bean Café menu.

Available for download on iTunes

Concept for the news publication Russia beyond the headline, the requirement for this was for it to be clean and and to be able to create an obvious hierarchy of information.

The concept was created in a day due to a tight deadline.

Experimental concept for vitamin water on the build up and duration of the olympics, the concept was an all in one guide to the olympics which includes social sharing and building an international community during the two weeks.

Vitamin Water also wanted to host some exclusive events so we also developed a GPS treasure hunt game to give fans the opportunity to gain access.

I’ve been following for a while now and he’s been doing pieces and uploading daily for the “Pray for Japan” campaign. Of course the pieces are amazing but what’s more amazing is that they’re all done using an iPad.

You can follow Inoue Takehiko at @inouetake. The app used is Zen brush.

We looked at various aspects of the site which included content, third party tools, ad based revenue placement and overall branding.

The result was a completely overhauled site encompassing live content from shows and sporting event, the ability for potential advertisers to perform extravagant campaigns without detracting from the content and a site that is easy to navigate.

The site launched at the end of August 2011, and the results are in, and they’re good!

The site traffic increased a a massive 600% based on the previous year.

Presenting the Honda Motorcycles UK site

The brief was to develop a new digital solution for the motorcycles website, this included coming up with new tools, new ways of engaging with the product and come up with a customer retention program.

The result enabled us to create some unique tools to help users define their dream bike. We also built in an acquisition process to inform local dealerships of potential interest and even allowed users to share exact configurations over facebook and twitter.

Another feature that was built in was mobile compatibility, this site is designed and built with touch  devices in mind so that you can browse where ever you are.

My research focused a bit on geo-location and geo-targeting based. Four Square kept coming up as a social media app to be using. Now I’ve been using Four Square for a year now(perhaps longer), and still I have no idea what it’s for other than letting people know where I am.

Sounds stupid, so why should I be interested and more importantly what’s the point?

Well apparently the point of Four Square is about meeting new people. Not sure how you do this on this app as it’s not that apparent EURORSG Social explains this in a blog but even after reading it my question would be if some one had to tell you how to use it then is that an in effective app/interface/model?

May be I’m missing the point though.